The Alternative

Creative direction, Website Design and Development

Scope of the project

The Alternative Morocco is an ethical travel agency which needed a website that enables their customers to see and purchase their tours.

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The Alternative Morocco website screenshot

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Our Concept

To provide tailored experience for the user, by using categories that are based on their needs. The themes explored are of people enjoying the experience and on Moroccan culture.

Screenshot of the concept of branding for Alternative Morocco

“Visual Synapses provided a brilliant professional service from start to finish. With their bespoke design and development they went above and beyond to ensure our site is visually appealing, unique and functional.”

“Their advice, creativity, support and attention to detail was invaluable. Our website really reflects the dedication and passion behind Visual Synapses work. We could not be happier with the final look of our website and how it works! Highly recommend Visual Synapses services to others! Thank you!”

Aneta & Lahcen

The Alternative Morocco


We came up with a set of icons that were inspired by Berber symbols. The icons are there to emphasise the categories, and are a way to celebrate the richness of decorative patterns in Moroccan culture.

Screenshot of the concept of branding for Alternative Morocco

Poetic Phrases

When exploring the Berber culture, we found aspects that were poetic, almost romantic in their nature. To paint the authentic experience of Morocco, romantic statements are layered on top on photographs.

Screenshot of the concept of branding for Alternative Morocco


This project included custom functionality throughout the website. The way we show promoted products, focusing on imagery and phrases, rather than detailed information which can be found when exploring the site further. There also is a custom gallery, a custom ‘Book Now’ functionality, which is tailored to different kinds of tours and activities and a custom filtering options for products.

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